Our History

About Eagle Brand® Sweetened Condensed Milk

It's been called "Magic" ... a can of Eagle Brand® Sweetened Condensed Milk plus a few select ingredients and the results are, well, like magic! Rich chocolate candies, moist cookie bars, picture-perfect lemon pies, light and luscious cheesecakes, fudgy frostings, caramel flans and creamy smooth ice cream ... just a few of the classic desserts made with Eagle Brand Sweetened Condensed Milk.

Facts About Eagle Brand® Sweetened Condensed Milk

1856

Eagle Brand® was introduced in 1856 by Gail Borden to combat food poisoning and other illnesses related to lack of refrigeration and preservation techniques. The Civil War brought Eagle Brand the recognition required to make it a household name. The military needed milk that would keep well and Borden's product filled that need. Additionally, Eagle Brand Sweetened Condensed Milk was credited with significantly lowering the infant mortality rate in North America. Gail Borden's discovery provided milk that would remain safe and wholesome—at that time, an important contribution to the nourishment of infants and children.

1931

In 1931, a Borden Kitchens' promotion offered homemakers $25 for their original recipes. The rules called for "recipes in which Eagle Brand Sweetened Condensed Milk makes cooking quicker, easier, and surer." Over 80,000 recipes were submitted. Quick and easy foolproof recipes have been a key benefit of Eagle Brand® through the decades.

1939

Eagle Brand Sweetened Condensed Milk continued to grow in popularity, gaining promotional assistance from Elsie®, the Borden® Cow. Elsie® made her debut in national consumer magazines in 1938 and starred in Borden's exhibit at the New York World's Fair in 1939.

1960

By the 1960s, Elsie® had become America's best-known spokes-cow—a recognized symbol of wholesomeness and quality. Good cooks throughout the country continue to create desserts with Sweetened Condensed Milk from the can bearing the Elsie image.

Family of Products

1856

Eagle Brand Sweetened Condensed Milk is available in 3 varieties. Our original Sweetened Condensed Milk was introduced in 1856 and has been #1 in the Sweetened Condensed Milk category for over 147 years.

1994

Our Low Fat Sweetened Condensed Milk was introduced in 1994, containing half the fat of our original Eagle Brand Sweetened Condensed Milk. It's a combination of whole and skim milk for a low-fat alternative.

1995

Our Fat Free Sweetened Condensed Milk was introduced in 1995, containing skim milk. It lets you make the same delicious Eagle Brand recipes without the added fat.

All varieties are available in 14-ounce cans containing recipes on the labels.

2011

Big news! Eagle Brand unveils a new logo, an easy-to-open end and brand new packaging featuring different recipes on all three varieties.